Product Placement
Product placement had a large role in our role film trailer. Making subtle appearances of brands throughout any piece of media, in his case our film trailer, is an effective marketing strategy for business' to promote their brand and products to audience members. 1) Landrover In our trailer, Becki is kidnapped and forced into a car. This car is a Landrover 110 and is shown in numerous shots. 2) Converse Becki is shown wearing Converse in multiple close ups and long distance shots. 3) Apple - Iphone and iMac Pro Becki's brother and the kidnapper is shown using their mobile phones, both of which are iPhones. 4) Audi A long shot of Becki leaving the house features an Audi A1 parked central to the frame. 5) Sainsburrys A close up of the mother pouring a glass of orange juice highlights the Sainsburrys brand. 6) Yankee and Volkswagen Numerous shots of the Yankee car air freshener and Volkswagen car logo on the steering wheel were seen in the scenes of Max driving to find Becki. |